UNTWIST WITH TWIZZLERS
The Challenge:
Remind Canadians that Twizzlers is the quintessential road trip snack.
The Idea:
Untwist with Twizzlers: a spot that transported consumers through time with the Twizzlers pack anchored on the dash.
The unlit 2D studio with 180-degree LED screens.
The 2D studio lit with screens on - a road trip through the Canadian Rockies.