THE HEINZ GIF SHOP
The Challenge:
Remind Canadians how much they love Heinz.
The Idea:
The Heinz GIF Shop: we created the first ever AR-enabled bottle of ketchup. First, we put summer’s best moment’s inside the friendly confines of our keystone logo. Then we turned that personalized souvenir bottle into a GIF Canadians could share on social.
CHOOSE YOUR CUSTOM GIF
Guests could step inside our mobile Gift Shop and select a custom GIF for their personalized bottle of Heinz. We travelled the country handing out thousands of souvenir bottles.
