HI, I’M JEF WITH 1-F
I think of ideas, write them down and talk about them.
Recognized, if not awarded at
CANNES
•
ONE SHOW
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MARKETING AWARDS
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ADCCs
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EX AWARDS
•
D&AD
•
EFFIES
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NOT
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THAT
•
IT
•
MATTERS
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CANNES • ONE SHOW • MARKETING AWARDS • ADCCs • EX AWARDS • D&AD • EFFIES • NOT • THAT • IT • MATTERS •
YEP, JUST ONE
Is my name really Jef with 1-F? Sure is! Was I born this way? Nah, but shouts to Gaga.
I was a curious, overly analytical child with a proclivity for creativity so when I realized that one ‘f’ would still do the trick, I chose efficiency. Little did I know that same analytical curiosity would lead me to a career in creativity. As an award-winning Creative Director, my passion is to develop ideas that feel different and change the way people experience brands.
With 14+ years in the industry, I started my career building adventure races across the country. That experience led me to a career in advertising working on some of the biggest brands in the world like Budweiser, Stella Artois, Corona, Heinz, Hershey, Tim Hortons, ESPN, the NBA and Toronto Blue Jays. Outside of working on things like beer and sports, in my personal life I also enjoy things like beer and sports.
THINGS I’M GOOD AT
Ideas. Words. Experiences. Strategy. Leadership.