SWEETER TOGETHER
Year 1: Buy a Bar, Build a Court
Year 3: Localist Artists
The Challenge:
Create an omni-channel campaign leveraging the NBA partnership that can build brand, drive sales and make an impact on the community.
The Idea:
The Sweeter Together Initiative: Buy a chocolate bar and help build brand-inspired basketball courts across the country.
After working with local artists to design the courts, in year 3 we decided to work with the localist artist possible - the kids at the local Boys & Girls Club of Canada.
Year 1: Toronto
Year 1: Vancouver
Year 2: Cape Breton
Year 2: Edmonton