BASEBALL’S BETTER WITH HEINZ
The Challenge:
Create equity and awareness for Heinz through their partnership with the Toronto Blue Jays.
The Idea:
Baseball’s Better with Heinz: through a series of brand acts and nimble content, we showed Canadians that baseball and Heinz ketchup are the ultimate double play combo.
TEAMING UP WITH ICONS
In year one, we gave a team of little leaguers a major league surprise.
In year two, we caught up with Joe to see what we was up to in retirement.